Pure Genius Organic Body Mousse combines HydraFoam technology with
an eco-friendly range of Vegan compatible body-care products that will amaze you!

Each product formula is designed to work optimally with our HydraFoam refillable dispensers that deliver an instant stream of soft, luxurious micro-bubbles.
Viscous, treacle-like soaps and shower gels contain thickening agents that cause

a delay when you attempt to create a lather, particularly in hard-water areas.
In fact, many studies have shown that when washing our skin or hair, we use far more soap, water and energy than is actually needed!
The following graphs - see below - are from the famous DEB Group study that discovered significant reductions in soap, water and energy usage could be achieved when switching from standard liquid soaps to an eco-friendly foam alternative.



Many organisations are striving to reduce their environmental impact and in the process save money by using less energy and natural resources. Whilst there are numerous ways to save water, one simple solution could be the choice of soap in the washroom.

Dr John Hines, R&D director at skin care experts Deb Group, announced how independent research has shown that when using foam soap for hand washing, people use 16% less water than when using liquid soap. Dr Hines goes on to state that "water consumption can be reduced by up to a staggering 45% by adopting a foam soap hand-washing technique of dispense, lather, tap on, then rinse”.

For every 100 people employed, the use of foam soap for hand washing can equate to an annual water reduction of up to 56,000 litres. As warm water is usually used there are also savings to be made in energy use and CO2 emissions.

Dr Hines also explains that an experiment conducted by Deb shows foam soap is eight times more spreadable than lotion soap and reduces the quantity of product required for an effective hand wash. Interestingly, using less product does not equate to less efficacy as a further scientific study commissioned by Deb shows that there is no significant difference in the cleaning ability between a 0.7ml shot size of foam soap compared to a standard 1.1ml shot size of lotion soap, confirming that the same efficacy is delivered from foam using less product. Further benefits explained by Dr Hines are that foam soap is more biodegradable than lotion soap as it does not require chemicals to thicken the soap - the lather is created by adding air. In addition, as foam soap delivers more hand washes from the same packaging compared to lotion soaps, it means that products have to be replaced less often, ultimately saving time and money and reducing packaging waste. Dr Hines concludes by stating he "would seriously urge any organisation to consider the use of foam soap to help reduce their environmental impact while simultaneously saving time and money”.