This Special Report uncovers a secret that 'Big Soap' would rather you didn't know about. If you use water-based cleaning products such as hand and body wash, shower-gel, shampoo and washing-up liquid then we recommend you conduct this simple experiment: 

Place a teaspoon of your usual body wash liquid or shower gel in a glass of tap water and wait to see how long it takes for this treacle-like substance to completely dissolve in the water. Try swirling the mixture around in the glass to speed up the process ... still waiting? So what's going on? ...

Manufacturers of liquid soaps and similar water-based household cleaning products use a clever 'trick' that causes more product usage than is necessary. Nearly all hand/body wash, shampoo, shower gel and washing-up liquids contain a chemical-based thickening agent which doesn't immediately dissolve in water. You've probably experienced a delay in creating a lather when washing your hands - particularly if you live in a hard water area. This delay encourages many people to add extra soap and water to their skin until a sufficient amount of lather is created. But there is a solution, so read on ...  

Big Savings Can Be Achieved On Your Soap, Water and Energy Bills! 

Recent surveys discovered that Britain is one of the world’s biggest consumers of water, soap and energy per head of population … in fact, many households are spending hundreds of £££’s more each year than they really need to! 

The following statistics were published by and illustrate typical water usage for everyday tasks. Naturally, the more water used, the more energy is required to heat the water:  

Hand Washing:

8 litres per bowl wash, and 30 litres per running tap wash on average.


The average showerhead uses 12 litres of water per minute, with power showers using around 15 litres. Given that the average shower taken is around 10 minutes long, that's up to 150 litres of water every time you shower! (


Filled about a third of the way up (which takes the water level over your belly button when you lie down) requires around 75-80 litres...

Now let’s take a look at soap usage:

 Virtually all body wash, shower gel and shampoo products contain chemical thickening agents that make liquid soap highly viscous. This means you experience a delay when attempting to create a lather - especially if you live in a hard water area. Currently, you are probably using far more soap and water than is actually needed - and that means money is wasted each time you wash your hands, shampoo your hair or take a bath or shower.

The Solution:

An increasing number of budget-conscious consumers are switching to Pure Genius HydraFoam soap dispensers. A typical household can save hundreds of £££'s each year with these premium quality, Vegan compatible body-care & home cleaning products that will amaze you! Each eco-friendly formulation is designed to work optimally with our HydraFoam refillable dispensers that deliver an instant stream of soft, luxurious micro-bubbles.

Glutinous shower gels and liquid soaps contain chemical thickening agents that cause an unnecessary delay when the user attempts to create a lather, particularly in hard-water areas. In fact, many studies have shown that up to 50% - or more - soap and water is used unnecessarily when washing your skin or hair than is actually required to complete the task...

We recommend visiting  to learn about the famous DEB Group study that discovered significant reductions in soap, water and energy usage can be achieved when switching from glutenous liquid soaps to eco-friendly foaming alternatives.